Wilhelmina was established with the aim of presenting unconventional ways of consuming fashion. In their Oslo-based atelier, each garment is created with care. The thoughtful process behind every collection reflects the brand’s conscious approach to fashion.

The visual core of the brand is influenced by Nordic folk costumes, myths and traditions. They considerately source discarded materials and give them new life in unexpected contexts. By repurposing materials that have had a previous life and honoring authentic craft methods, stories from the past are being retold in new ways..